JESSICA LAGUNAS

2002-Present
Freelance Design and Art Direction, among them:
Oct 03-present: op / Fine Books & Collections Magazines - complete design and production of the magazine
Aug 02-present: StyleBook - Supplement for Inside Fashion, a fashion industry newspaper based in Hong Kong.

June ‘95 - October 2000
Founder and partner of the design firm in Guatemala “Dos al Cuadrado” (”Two Squared, Graphic Design”).
Main Clients:
• EL PERIODICO DE GUATEMALA / Newspaper

August ‘96 - November ‘96
Designed corporate identity and daily layout from the beginning.

November ‘96 - October 2000
Designs for the Sunday edition and the cultural supplement “El Acordeón” (”The Acordeon”)
Awards:
• Merit in Editorial Category of HOW’s Magazine 1999 Design Annual:
– “De la Vida y de la Muerte”
– “Diseño Original de Mesoamérica”
• Merit in Editorial Category of HOW’s Magazine 1998 Design Annual:
– “Aguijon de Delincuentes y del Gobierno”
– “La Poesia segun Jaime Sabines”
– “En el pais de los perros callejeros”

• COLLOQUIA / A non-profit organization that promotes the contemporary arts projects in Guatemala.

August ‘98 - October 2000
Participation, creation and design of “Espacio Colloquia”, an arts and literary supplement inserted
in the Sunday newspaper.
Article featuring these publications appeared in the art magazine Lapiz, published in Spain in march 1999.
Design of artist’s projects including a poetry book, a series of postcards, and a matchbox among others.

Awards:
• Merit in Editorial Category of HOW’s Magazine 2000 Design Annual:
– “El Otro / Espacio Colloquia”

November ‘99 - January 2000
Exhibition of the roughs and studies for the logotype of El Periodico de Guatemala/Newspaper, in the National Museum of Modern Art in Guatemala (MUNAM) as part of the collective exhibition “Bocetos” (“Roughs”) organized by Colloquia.
May - June ‘99
Member of the organizing committee of “Re:diseño 01”, a series of design conferences with the participation of local and international designers.
• Lecture with partner of Dos al Cuadrado, about the Editorial Design in Newspapers in Guatemala.
October ‘97
Interview published in the Guatemalan marketing and advertising magazine “Marca”.
May ‘92 - February ‘95
Associate Designer at “Tipos Graphic Art”, one of the most important graphic design firms in Guatemala, being pioneers in graphic design and the digital pre-press process.
• Responsible for creating corporate identities, annual reports, printed matter, posters and others, for important local clients such as the Guatemalan Tourist Commission (INGUAT), The National Association of Coffee (ANACAFE), Guatemalan Non-Traditional Products Exporter’s Association (GEXPRONT), developing all the graphic material for international exhibitions such as the Agriculture, Apparel and Furniture Shows.
• Design and layout for the monthly sports magazine “Antorcha” (“Torch”).
Awards
• Merit in Collateral Category of HOW’s Magazine 1994 Self Promotion:
– Postcards “El Planeta Imaginacion”November ‘94
Winner of logotype competition of French Alliance commemorating their 75th anniversary in Guatemala.
January ‘94
Finalist of the competition for logotype of the General Association of Advertising in Guatemala (AGPG).
October ‘91 - April ‘92
Designer at the Art Department of “Comunica Leo-Burnett Advertising” in Guatemala.
May ‘91 - October ‘91
Production Designer in the art department of the design firm Mocan&Associates, who worked exclusively all the pre-press material for the Comunica Leo-Burnett advertising agency.
In october ‘91 this design firm was absorbed completetely by Comunica Leo-Burnett.

‘89 - ‘92
Graphic Design studies in Rafael Landivar University in Guatemala, graduating with the title of Graphic Designer.
October ‘88
Obtained Diploma of the High School Program from the bilingual Valle Verde School in Guatemala.